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Handcrafted Excellence · Mirzapur, India

Rugs.
It's what we do.
And we do it better
than anyone else.

Discover the craft ·
Ops Phase 1 · Loom-to-ledger, live for the workshop floor
Who we are
We are a company rooted in strong traditional values and a penchant to spot the next niche in the rug industry. Over four decades we've partnered with wholesalers, retailers and designers across the globe to create rug lines that have gone on to be best-sellers in their categories.

We believe in being more than just a vendor to our clients. We invest our expertise, understanding and money into the R&D that goes into creating trend-setting product lines. We revel in the discovery of new shades, patterns and textures. It's this passion that inspires us each day. Come explore the endless possibilities.

01

Design

In 47 years of craftsmanship we have created thousands of designs loved by millions of patrons worldwide. The design process is bespoke — an endeavour to hand-craft carpets that inspire.

02

Create

We hand-craft quality rugs made to last, and to inspire, generation to generation. Our traditional way of making carpets has not changed in four decades — and we intend to preserve this art in its root form.

03

Inspire

The rooted form of this art — hand-drawn design, hand-woven, hand-washed, hand-dried — while the world races to machines. Everything about it will inspire you.

The workshop

47 years of handcrafting excellence.

Every carpet begins in Mirzapur — one of India's oldest weaving belts — on 46 active looms across three zones.
Weaver at the loom
Coloured wool
Woven detail
Warp threads
Finished rug
Village workshop
The ops layer

Loom‑to‑ledger, from Mirzapur.

Two decades of scribbled ledgers, WhatsApp voice notes and shared Excel — replaced by one calm dashboard. Without changing how a single knot is tied.

Who we are

A 47‑year‑old family of weavers, designers and merchants in Bhadohi–Mirzapur. Fifteen master weavers. Eight production units. One quiet workflow.

How we do it

Six‑stage weaver POs, offline‑first Daura inspections with GPS‑tagged photos, and grade‑locked history that revises but never deletes.

Get in touch

Sign in with your role — inspector, supervisor, coordinator, merchandiser, or director. English or Hindi. Any 6‑inch Android.

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